OrygenStudio

The ad, and the page it sends people to.

Motion ads, static ads and Shopify landing pages, made from each brand's own product photos, product copy and verified reviews.

The ads are concept work, not client ads: made for brands I'd like to work with, with no affiliation to them. The landing pages are client work, built alongside Common Thread Collective.

Email Gui
The reel: motion and static concepts for three brands. Concept work, not client ads. Made to play without sound.

Motion

15-second ads for Reels, Stories and TikTok, two per brand: a review, a demonstration, an offer, a comparison. The real product is on screen in the first seconds, and every one reads with the sound off.

  • Ooni Koda 2

    Pizza in 60 seconds

    Benefit, demonstrated

    The product page's own line, 950°F and pizza in 60 seconds, split into beats and shown on Ooni's footage instead of stated.

    Cuts9:164:51:1

    Concept work, not a client ad

  • Ooni Koda 2

    Obsessed with our Ooni

    Review

    A verified buyer's first five words are the hook, then three more full reviews over Ooni's footage. The customers do the selling.

    Cuts9:16

    Concept work, not a client ad

  • Ember Mug 3

    Coffee's cold. Again.

    Us vs. them

    The enemy is the buyer's own morning, not another mug. Each habit gets crossed out and answered in Ember's words, over Ember's film.

    Cuts9:164:51:1

    Concept work, not a client ad

  • Ember Mug 3

    The stack, moving

    Static, then motion

    Frame one is the benefit-stack static below. Then each benefit gets a beat of Ember's footage: the layout an account already runs, now as video.

    Cuts9:16

    Concept work, not a client ad

  • Branch Ergonomic Chair

    Eight adjustments

    Benefit list

    The product page's own count, eight adjustments, shown one by one on Branch's demo footage with each spec, so the chair proves the claim itself.

    Cuts9:16

    Concept work, not a client ad

  • Branch Ergonomic Chair

    Every offer, one beat each

    Offer

    The price and the free shipping in the first frame, then every term the product page already offers: Shop Pay, HSA/FSA, returns, warranty.

    Cuts9:16

    Concept work, not a client ad

Static

Feed statics in the formats DTC accounts test against each other: review, comparison, us vs. them, offer and benefit stack. Each one is cut in 4:5 and 1:1.

  • Ooni static: green Koda 2 with a pizza on the peel and Jasmine S.'s five-star review

    Ooni Koda 2

    Tastes like wood-fired

    Review

    One verified review as the whole ad: a gas oven its buyer says tastes wood-fired, on the brand's own hero photo.

    Cuts4:51:1

    Concept work, not a client ad

  • Ooni static: Koda 12 against Koda 2 on pizza size, stone area, recharge time, fuel use and gas technology

    Ooni Koda 2

    Koda 12 vs. Koda 2

    Comparison

    The upgrade case for first-generation owners, built only from the comparison table on Ooni's own product page.

    Cuts4:51:1

    Concept work, not a client ad

  • Ooni static: The best performing ultra-portable pizza oven, with four features and their numbers

    Ooni Koda 2

    Loaded with features

    Benefit stack

    The four feature names from the product page, each with its own proof number, around the cut-out oven.

    Cuts4:51:1

    Concept work, not a client ad

  • Ooni static on yellow: Not satisfied in 60 days? We'll buy it back, with the $499 price and free delivery and warranty cards

    Ooni Koda 2

    60 days to love it

    Offer

    Risk reversal as the headline: the 60-day buy-back guarantee first, with the price, free delivery and warranty as proof.

    Cuts4:51:1

    Concept work, not a client ad

  • Ember static: without Ember column with crossed habits, with Ember Mug 3 column with checks, and a verified five-star review

    Ember Mug 3

    Without vs. with

    Us vs. them

    Crosses against checks in two columns, closed by a verified buyer's review about coffee going cold outside.

    Cuts4:51:1

    Concept work, not a client ad

  • Ember static: The perfect temperature with every sip, four features with icons, black Mug 3 and a Shop Mug 3 button

    Ember Mug 3

    Four reasons, one glance

    Benefit stack

    Four feature names straight from the product page, next to the cut-out mug. Built to read in under two seconds on a phone.

    Cuts4:51:1

    Concept work, not a client ad

  • Branch static: a verified five-star review card from Kevin S. over a photo of the Ergonomic Chair by a brick wall

    Branch Ergonomic Chair

    Best seated work

    Review, lo-fi

    A verified buyer's review as a plain screenshot card over the color that buyer chose. The raw format accounts test against their polished statics.

    Cuts4:51:1

    Concept work, not a client ad

  • Branch static: Which model is right for you? Ergonomic Chair Lite with 5 adjustments next to the Ergonomic Chair with 8

    Branch Ergonomic Chair

    Lite or Ergonomic

    Comparison

    Branch's own comparison chart, five adjustments against eight, so the step up to the bestseller explains itself.

    Cuts4:51:1

    Concept work, not a client ad

Landing pages

Shopify landing pages from my creative work for 7- and 8-figure DTC brands alongside Common Thread Collective. Each one launched on the brand's own store.

  • Desktop view of the stock-up tiers for a matcha tea brand
    Mobile view of the same page

    Matcha tea brand

    Stock-up tiers

    One, two or three pouches on one page, with the price per cup doing the selling.

    Full pageDesktopMobile

    Built alongside Common Thread Collective

  • Desktop view of the offer page for a hydration drink brand
    Mobile view of the same page

    Hydration drink brand

    Offer page

    A 30-day challenge offer in English and French, with the countdown to the offer's end next to the button.

    Full pageDesktopMobile

    Built alongside Common Thread Collective

  • Desktop view of the gift with purchase for a ergonomic workspace brand
    Mobile view of the same page

    Ergonomic workspace brand

    Gift with purchase

    Buy two pieces of the desk setup and the laptop stand ships free. The page sells the posture, then the bundle.

    Full pageDesktopMobile

    Built alongside Common Thread Collective

  • Desktop view of the listicle for a kids' clothing brand
    Mobile view of the same page

    Kids' clothing brand

    Listicle

    Seven reasons, each one backed by a parent's review, for a page that reads like advice before it reads like an ad.

    Full pageDesktopMobile

    Built alongside Common Thread Collective

Want concepts like these, for your product?

Send the product page you're spending behind. I'll tell you which three concepts I'd make first, and why.

gui@orygenstudio.com See pricing